Eric Alan Berg & Associates came to us for SEO services in August of 2017, cancelled services in June 2018, and then resumed SEO services in March 2019. This case study will observe organic traffic growth during active services and discuss the ranking losses that are associated with cancellation. All data below was collected via the website’s Google Analytics account.
Using results-driven content optimization, we ran a successful SEO campaign for Berg & Associates. Traffic increased steadily for more than 6 months up to the point of cancellation.
Organic Traffic Growth
After discontinuing SEO services in June 2018, traffic to the Berg & Associates website started to drop in August 2018 through February 2019.
Traffic Losses After Cancellation
Restarting SEO Services
In March 2019, Berg & Associates resumed SEO services. Our team worked to reimplement and refine keyword optimization, link building, and other technical elements. By the end of May, we had recovered some of the lost traffic and keyword rankings.
The SEO campaign is currently ongoing, and it will take time to fully recover the traffic that was lost when services were paused. Seasonality and other variables can affect traffic trends, but our SEO campaign will eventually recover the traffic losses.
Overall, this case study shows how quickly progress is lost when a successful SEO campaign is cancelled. Once our ongoing SEO work stopped, organic traffic for Berg & Associates dropped from a high of 403 users to a low of 149 users in the course of 5 months.
SEO has always been a long-term marketing strategy, but it is a strategy that can pay off immensely with the right optimization and with enough time. Call us for more information on a custom SEO campaign that will help your business grow.