A lot has been said about ranking on the first page of Google. With all of this come common misconceptions about that top spot that all business owners would like to reach. A lot of these SEO marketers will emphasize keyword targeting or placing ads. Others will opt for more linkage, while still others will offer social engagement as the solution to attain to that elusive page one position. The truth is, they are all right. The problem is they are all wrong as well.
Google uses a complicated algorithm to determine who ranks where. No search engine optimization company can guarantee a first page ranking simply because no one is aware of how the algorithm works. While most SEO agencies are doing something right in their efforts, they are simply not doing enough. They are focusing their efforts on one ranking factor while neglecting another altogether. This is where we have the edge.
To get on the first page of Google, you need to implement a combination of different techniques that will give you more real estate with Google. Whether it’s keyword targeting, social engagement, building links or video optimization, the more varied your techniques and approaches are, the higher the chances that you are going to rank on the first page of Google for particular search terms.
Google makes over 700 changes to its algorithm every year. This simply means that it’s pointless to try and chase an algorithm to rank high. To get tangible results and rank high, you need to be proactive and focus on things you can control. Not surprisingly, websites that focus their efforts on all of these elements, rather than just one or two, end up ranking on the first page of Google. We aim to take this approach when it comes to your website.
Focusing on a quality user experience and creating resourceful, unique content is more valuable, in the long run, than SEO efforts targeted at search engines. The user should come first and search engine rankings will follow.
Producing high quality content for the user and promoting your content is bound to get your keyword rankings higher as opposed to keyword stuffing and other black hat techniques. Social engagement is also becoming important, as is shown when Google Local listings show up more and more on Google search results. A well-optimized Google My Business page is more likely to show on the first page of Google sometimes than your website. These and other techniques are the target points that we aim to focus on to help you remain competitive.